
Welcome To Our Fall Issue : |
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All of us at Johannsens would like to thank our readers for their wonderful response
to our first newsletter which appeared in the spring. Your enthusiasm, comments, and criticism have been much appreciated. We encourage you to call
or write to us with ideas and suggestions in the future. Let us know what kinds of
information would be most useful to you. This particular issue focuses on horticultural
pursuits of autumn. We will address a wide range of issues including fall bulbs for
outdoor planting as well as indoor forcing, winter protection of the perennial garden, and
ideas to help beat the winter doldrums. Read and enjoy! |
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| Joy Johannsen | A Rose in the Garden |
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Thirty
two years ago Joy Johannsen watched the last of her three children start school and knew
she would need a job to fill her new-found free hours. Having traded her own childhood on
a Nebraska farm for adult life on Madisons east side, Joy had developed a growing
interest in roses in the few spare moments she had as she raised her family. But while her
yard was the envy of her neighbors, somehow it was not enough. Thus , in the spring of
1965, Joy found herself applying for a job at Johannsens Greenhouses, and, not
surprisingly, she was put in charge of selling roses. Working part-time for several years
until her children were older, Joy later began to work on a full-time basis. Although she
broke new ground by being the first woman to work full-time at the garden center, she
never imagined she would one day own the business. |
Joy Johannsen |
While Joy knew roses, she readily admits that other gardening knowledge came the hard way. The first time a customer asked her if she had pachysandra, for example, Joy uttered "no" in shocked surprise, convinced shed been asked whether she had a fatal disease. Today, Joy has a wide range of general plant knowledge, daily fielding questions on everything from why tomatoes arent ripening on schedule to tropical plant diseases. Although officially retired, Joy is in the garden center seven days a week, waiting on customers, doing the books, and showering her employees with edible treats. During the hectic spring season, when it is not uncommon for employees to work seventy hours a week, Joys sense of humor goes the mile to bolster morale. Asked what keeps her own spirits up, Joy responds, "having been able to spend my adult working life with my children" (all three have joined the business). She truly enjoys the daily interaction with the customers and employees. "Spring" at Johannsens usually begins in late January, as employees start the first geraniums and orders are placed for endless numbers of potting supplies and general merchandise. While some may dread the frenetic pace of the season to come, Joy relishes the bustle and activity. If the truth be known, Joy loves the garden center all year long, whether the greenhouse is full of geraniums, poinsettias, or chrysanthemums. "Its an exciting business because of the change of seasons," she comments, "theres always something to look forward to." Nothing summarizes Joys feelings about her job better than her own observation that "working in a greenhouse is a way of life. Ill be coming in as long as I can walk." |