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Welcome To Our Fall Issue :

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     All of us at Johannsen’s would like to thank our readers for their wonderful response to our first newsletter which appeared in the spring. Your enthusiasm, comments, and criticism have been much appreciated. We encourage you to call or write to us with ideas and suggestions in the future. Let us know what kinds of information would be most useful to you. This particular issue focuses on horticultural pursuits of autumn. We will address a wide range of issues including fall bulbs for outdoor planting as well as indoor forcing, winter protection of the perennial garden, and ideas to help beat the winter doldrums. Read and enjoy!
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Joy Johannsen

A Rose in the Garden



"It’s an exciting business because of the change of seasons," she comments, "there’s always something to look forward to."


     Thirty two years ago Joy Johannsen watched the last of her three children start school and knew she would need a job to fill her new-found free hours. Having traded her own childhood on a Nebraska farm for adult life on Madison’s east side, Joy had developed a growing interest in roses in the few spare moments she had as she raised her family. But while her yard was the envy of her neighbors, somehow it was not enough. Thus , in the spring of 1965, Joy found herself applying for a job at Johannsen’s Greenhouses, and, not surprisingly, she was put in charge of selling roses. Working part-time for several years until her children were older, Joy later began to work on a full-time basis. Although she broke new ground by being the first woman to work full-time at the garden center, she never imagined she would one day own the business.

Photo of Joy Johannsen

Joy Johannsen

     While Joy knew roses, she readily admits that other gardening knowledge came the hard way. The first time a customer asked her if she had pachysandra, for example, Joy uttered "no" in shocked surprise, convinced she’d been asked whether she had a fatal disease. Today, Joy has a wide range of general plant knowledge, daily fielding questions on everything from why tomatoes aren’t ripening on schedule to tropical plant diseases. Although officially retired, Joy is in the garden center seven days a week, waiting on customers, doing the books, and showering her employees with edible treats.

     During the hectic spring season, when it is not uncommon for employees to work seventy hours a week, Joy’s sense of humor goes the mile to bolster morale. Asked what keeps her own spirits up, Joy responds, "having been able to spend my adult working life with my children" (all three have joined the business). She truly enjoys the daily interaction with the customers and employees. "Spring" at Johannsen’s usually begins in late January, as employees start the first geraniums and orders are placed for endless numbers of potting supplies and general merchandise. While some may dread the frenetic pace of the season to come, Joy relishes the bustle and activity.

     If the truth be known, Joy loves the garden center all year long, whether the greenhouse is full of geraniums, poinsettias, or chrysanthemums. "It’s an exciting business because of the change of seasons," she comments, "there’s always something to look forward to." Nothing summarizes Joy’s feelings about her job better than her own observation that "working in a greenhouse is a way of life. I’ll be coming in as long as I can walk."

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